SEO Services and Techniques 2019-2020

SEO Search Engine Optimization

Digital Marketing?

Digital marketing is the process of grow your business on Search Engines or Intrenet.

Types Digital marketing:-

1. SEO - Search Engine Optimization.
2. SEM - Search Engine Marketing.
3. SMM - Social Media Marketing.
4. Conetnt Marketing.
5. Affilate Marketing.
6. PPC - Pay Per click advertising.
5. Email Marketing.
6. Viral Marketing.

What is SEO (Search Engine Optimization)

Search Engine Optimization as SEO consists all the activities to improve the visibility and ranking of the website in organic search results, to rank your websites or business go through the SEO. It is the marketing and site process to make your page content visible and understandable to search engines and user also. When you create your page you should be know that satisfies both criteria user and search engines, you will find your pages in organic way in the SERP's.

SEO shows the search engines exactly about your websites or business. Its shows your websites in SERP (Search Engine Result Page). Search engines like Google, Bing, Yahoo, Baidu and more, mostly people use google.

Google alone handles over 3.5 billion searches per day. The search engine scours the world’s estimated 1.9B websites, returning relevant results in under 0.5 seconds. Google Crawling and indexing your page if any wrong it give penalty through the algorithm.

Google have a algorithm which strictly follow:

• Panda
• Penguin
• Huming Bird
• Pigeon
• Mobile-Friendly
• Rank Brain
• Possum
• Fred

History of Google Algorithm Updates

Techniques of SEO:

                                 

                       

1) On Page Techniques: It is a technique to optimize your page to rank higher in search engines, which is increase traffic in organic way.

1)    Meta Title Tag

2)    Meta Description

3)    URL Structure
 4)    Keywords

5)    Page Content

6)    Internal Links

7)    External Links

8)    Page loading speed

9)    Mobile friendly

10)  Heading Tags

11)  Image

12)  XML Sitemap

13)  Anchor Text

2) OFF Page Techniques: It refers all the things do outside the website to help you high ranking in search engines. you create a backlink in different websites or blogs.

1)  Directory Submission
2)  Social Bookmarking
3)  Profile Creation
4) Image Submission
5)    Infographic Submission
6)  Press Release
7)  Search Engine Submission
8)  Classified Submission
9)  Web 2.0 10) Article Submission
11) Guest Posting
12)  Document Sharing
13) FAQs
14)  Video Submission
15)  Forum Submission
16)  Social Media Engagement
17)  Question & Answer